If we look back across the history of console launch prices in the U.S., it's clear that most consoles launching above $300 have struggled or outright failed in the marketplace. In fact, the Wii U now represents the most expensive console ever launched by Nintendo. With two Wii U models at two prices, Nintendo is attempting to maximize income from the high-end models while still capturing consumers with tighter budgets on the lower end. Some analysts criticized Nintendo for the $250 price of the original Wii, saying that the company left money on the table when demand outstripped supply month after month. at $250 with Wii Sports and didn't change in any essential way for nearly three years. For example, the original Wii launched in November 2006 in the U.S. is a departure from the single-model approach that the company has traditionally taken. Nintendo's plan to launch with two Wii U models in the U.S. Launching at $300 for the entry-level model puts Nintendo at the high end of historically successful console launch prices. The two features I took most note of during the announcement were the two models being released and the prices. Today Nintendo took the first real step into the next generation of video game consoles and announced the launch details for the Wii U in the U.S.
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